Text message length
Rasmus Hallgren avatar
Written by Rasmus Hallgren
Updated over a week ago

We always show an estimate of the number of text messages required as well as the current character count. This is how we calculate the length of our text messages.

160 characters (GSM characters) and 70 (UCS-2 characters). Anything below the limit counts as one text message.

Long text messages

Gordon splits longer SMS messages into separate SMS message segments and then reassembles them on delivery, which means that your SMS messages have a character limit of 153 (GSM) and 67 (UCS-2).

Functions and dynamic content

Please keep in mind that the use of functions could impact the number of text messages and require more than one text message, especially if you're close to the limit.

Here are two examples:

#customer_name

  • Dan - 3 characters

  • Christopher - 11 characters

#external_ref

  • 0394 - 4 characters

  • SE_0238-F8BL92 - 14 characters

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